Kumka makes insurance comparison easy and worthwhile
We bring together Thailand’s leading insurers on one transparent platform.
Our story
Kumka (Kumka Broker Co., Ltd.) is an insurance comparison platform and licensed brokerage based in Thailand. Since our launch in 2020, we’ve helped thousands of customers find the perfect insurance coverage without the hassle.
Kumka was founded to solve a common problem: insurance can feel confusing, overwhelming, and full of hidden details. Our mission is to make insurance transparent, easy to understand, and genuinely helpful, so you can make confident decisions without second-guessing.
“Kumka” means valuable, or worth it, in Thai, and that captures everything we stand for. We believe you deserve insurance coverage that’s worth the price, worth the coverage, and worth your peace of mind.
Kumka is part of the Roojai Group, a leading digital insurance provider in Thailand founded in 2016. Roojai has grown to become the most visited insurance website in the country and expanded to Indonesia in 2022, with plans to enter other markets. The Roojai group of companies includes:
- Roojai Insurance (Thailand), a full stack digital general insurance company.
- Roojai Indonesia (Indonesia), an MGA focusing on general insurance products.
- Kumka (Thailand), an online comparison broker for car insurance.
- Lifepal (Indonesia), an online comparison broker for general insurance products.
Our values
Transparent
We’re open about prices, process, and partners — what you see is what you get.
Fairness
We advocate for the customer — providing guidance that prioritizes their needs over the insurers’.
Individual Focus
We recognize every person is different. Our guidance reflects their priorities, needs, and budget.
Friendliness
We make people feel welcome and supported — so every customer feels understood and confident in their choices.
Real customer experiences
Customer Reviews
We guarantee great customer service. Here are some of our unbiased, third-party customer reviews.
“Excellent service for insurance”
Trusted Customer
28/06/2026
“Their service was very impressive. Any of question, they call immediately.”
Trusted Customer
11/06/2026
“nice service”
Trusted Customer
03/04/2026
Your experience matters, and the numbers prove it. With a 4.9 / 5 customer rating, we’ve turned customer satisfaction from a goal to a guarantee.
Confidence in action: These numbers prove it
15
Car insurance partners
200,000+
Website visits / month
950,000+
Quotes generated
13,000+
Insurance policies sold
60%
Yearly customer renewal
77
Provinces covered
Our partners
Kumka works with Thailand’s top-rated insurers to bring you a network of reliable coverage and trusted service. Our partnerships mean you get competitive pricing, wide coverage options, and the assurance that you’re in good hands.
Our team
Chalit Borwonnauwarux
CEO | Linkedin
Chalit has over 10 years of experience across sales, underwriting, claims, and related functions under his belt, He has worked with leading companies in Thailand, including Liberty Mutual, Sompo, and Allianz Ayudhya, where he built a strong foundation in both operational excellence and customer-focused service.
Supinya Wuttitrairat
Call Centre Manager
Supinya plays a vital role in ensuring our call centre delivers outstanding support to every customer. With over 10 years of experience in customer service and team leadership, she guides her team with empathy, efficiency, and a strong understanding of the insurance industry. Her focus is on creating smooth, stress-free experiences, especially when customers need us most.
Our headquarter
4/222 Harbor Mall Building, 10th Floor, Moo 10, Sukhumvit Road, Sriracha, Chonburi 20230, Thailand
Contact us
